The “widest” performance ever staged by Balich Worldwide Shows for the 22nd edition of the Dubai World Cup, the most important horse racing event in the world.

The Dubai World Cup’s ‘home’, the Meydan Racecourse and Grandstand, is the world’s largest integrated racing facility, with a seating capacity of more than 60.000 spectators. It is the biggest venue BWS has ever produced a live event in, 1.5 kilometres long, with one of the widest LED screens in the world, a whole football field long.

The Dubai World Cup Show celebrated the whole world gathering in the place where passion for horses was born. The finest thoroughbreds, the greatest jockeys and spectators have come from five continents to share this experience. The importance of the event was marked by the Vice President, Prime Minister of the UAE and Ruler of Dubai, HH Sheikh Mohammed bin Rashid Al Maktoum’s presence.

BWS created a sequence of entertainment segments that provided a fil rouge for the whole day, integrating shows and races, using video content, special effects and live performances. The day ended with a literal bang: the sky was “lit up” by 80 synchronised drones and an unprecedented firework display followed by the concert of international superstar Sia.

Creative Director
Francisco Negrin

Project Manager
Fabrizio Audagnotto

Photo by Luca Parisse 

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